Waterfall is a must have platform that allows retailers to check customer eligibility for financing options across multiple institutions, all at once in seconds. We don't place a hard inquiry on your customer's credit, meaning you can instantly find the best financing option without impacting their credit.
Waterfall Credit is a must have platform for retailers. Designed for fast-paced retail environments, the platform removes guess work for the financing process. Employees often do not utilize all financing options available to the customer, resulting in millions of dollars of potential lost revenue every year.
Most employees do not make the effort to obtain the best financing options for their customer. They’ll usually run financing from one company, and if not approved, would allow that customer to leave. This is because of multiple reasons including laziness, underestimating a customer, a lack of time, or because the customer doesn’t want too many inquiries on their credit. They do not take the time or have the ability to determine which will be the least expensive option for the retailer to offer financing and they choose whatever they are comfortable using. This results in hundreds of thousands in extra fees (MDF) to the retailer. With Waterfall, the entire process is automated. A retailer can also gauge each employee’s performance on the financing side of their business.
Most employees do not make the effort to obtain the best financing options for their customer. They’ll usually run financing from one company, and if not approved, would allow that customer to leave. This is because of multiple reasons including laziness, underestimating a customer, a lack of time, or because the customer doesn’t want too many inquiries on their credit. They do not take the time or have the ability to determine which will be the least expensive option for the retailer to offer financing and they choose whatever they are comfortable using. This results in hundreds of thousands in extra fees (MDF) to the retailer. With Waterfall, the entire process is automated. A retailer can also gauge each employee’s performance on the financing side of their business.
It’s Quick. Waterfall saves you time, allowing you to know your customer’s financing eligibility in seconds instead of hours across many lenders.
Customer Satisfaction. Quickly know your customer’s eligibility prior to them being hit with a hard inquiry on their credit file by a lender.
Increase Revenue. Waterfall allows you to maximize your upsell potential by providing multiple financing options in seconds which results in an increase in revenue.
Decrease Financing Cost. Waterfall is designed to decrease the retailer’s average cost of financing by displaying average financing costs for each available financing plan.
Score Better MDF with your lenders: Waterfall Credit pre-qualification minimizes decline applications on lender platform, many lenders will review your merchant accounts periodically to determine your percentages of declined applications, if you have less declined applications on their platform, they will usually upgrade your store to Tier 1 preferred rates which are substantially lower than lower tier rates resulting in substantial savings.
Robust Reporting. Waterfall reports employee performance on sold, walked or pending deals, total approved credit limits, number of sales made, and how much potential business is pending with approved customers.
Marketing Suite. Waterfall benefits retailers with incredible marketing, which can be set on autopilot, which allows you to send special offers on your customer’s birthday and other occasions by reminding them of their approved credit limit with the retailer.
Increase Reviews. Waterfall can also be utilized to automate customer reviews on Google and other platforms. There’s no need to purchase expensive review platforms when you have a Waterfall.
Customer Satisfaction. Quickly know your customer’s eligibility prior to them being hit with a hard inquiry on their credit file by a lender.
Increase Revenue. Waterfall allows you to maximize your upsell potential by providing multiple financing options in seconds which results in an increase in revenue.
Decrease Financing Cost. Waterfall is designed to decrease the retailer’s average cost of financing by displaying average financing costs for each available financing plan.
Score Better MDF with your lenders: Waterfall Credit pre-qualification minimizes decline applications on lender platform, many lenders will review your merchant accounts periodically to determine your percentages of declined applications, if you have less declined applications on their platform, they will usually upgrade your store to Tier 1 preferred rates which are substantially lower than lower tier rates resulting in substantial savings.
Robust Reporting. Waterfall reports employee performance on sold, walked or pending deals, total approved credit limits, number of sales made, and how much potential business is pending with approved customers.
Marketing Suite. Waterfall benefits retailers with incredible marketing, which can be set on autopilot, which allows you to send special offers on your customer’s birthday and other occasions by reminding them of their approved credit limit with the retailer.
Increase Reviews. Waterfall can also be utilized to automate customer reviews on Google and other platforms. There’s no need to purchase expensive review platforms when you have a Waterfall.
It only takes a few seconds once you apply.
It takes seconds to fill out an application.
No. Our platform does not impact on your customer’s credit score.
Yes. You must have the customer’s consent.
No. Waterfall Credit is an online platform and only provides credit eligibility models using all major credit bureaus and our proprietary AI technology.
The Waterfall system is designed with simplicity in mind, it only asks for a few data key points such as consumer name, date of birth, address, and purchase amount.
This means that either the consumer has a credit freeze in place, the consumer credit file does not exist, or there may be data entry errors such as a name, date of birth, or address information that does not match the credit report.
Waterfall uses all major credit bureaus and our proprietary algorithms to produce likely approval results.
Waterfall recommends obtaining new eligibility results after 7 days.
Waterfall estimates eligibility and does not determine actual credit limits. Rather, it gives an expected credit limit, and the final credit limit given by the financial institution may end up being different depending on many other factors such as the customer's income, employment, or if the customer already has an existing relationship with the lender and other factors. The exact final approval limit can only be determined by applying directly with the financial institution.
It is still possible for customers to get declined when financial institutions pull hard credit.
It is unlikely that consumers will approve if Waterfall has declined. However, in some cases, the customer may still be approved even after Waterfall has declined that consumer.
Waterfall is an online platform and does not provide this information. This should be obtained directly from the financial institution you are sending an application to.
It's important to note that the information you provide to Waterfall does not constitute a formal application. Waterfall provides you with potential eligibility of customer based on our algorithms. Application for credit or loan must be directly applied to the lender you choose. As a lending marketplace, waterfall does not make any final credit decisions itself. Rather, it provides you with potential eligibility of your customer, lender will decide (once you apply directly with them) whether to extend an offer based on their loan criteria.
Please see our pricing plans and add-on options. We can also customize plans if needed.
Waterfall Credit is not affiliated with any lenders; nor is it an agent or working as an agent of any lenders. Waterfall Credit is rather a technology platform which provides customers eligibility to finance without any hard inquiry.
Since Waterfall is not affiliated with any of lenders or banks, it does not get any monetary benefits or compensations.
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Disclaimer: Waterfall Credit is a tech platform; we are not a lender. We do not provide financing to consumers or retailers. Waterfall Credit screens your customer eligibility for financing by its own proprietary algorithms to determine financing eligibility. The final credit decision is determined by the lender you choose and directly apply. Waterfall Credit does not control or takes part in the lender’s decision to offer financing. Lender final credit limits may be much different than what is shown on the Waterfall platform due to various reasons. Waterfall Credit may not be affiliated with all lenders shown on its website, it is not an agent or reseller of financing or loans and may be compensated by lenders. All lenders’ names, logo’s, pictures, likeness appears on this website are property of their respective owners. It is used here solely for illustrative purposes. We do not claim any ownership or association with lenders listed on this website.
